2016年6月7日星期二

Traditional and modern abstract figurative time where sales museum

Project Title: Time in sales museum
   Designer: Liu Guohai
   Project Location: Guangzhou
   Project Area: 750 sq.
   The main decoration materials: marble Italy Blue Beru, ancient elm wood floors, African teak cable open paint color, large gray marble, stainless steel, bronze plating, paint, wallpaper.


Time is of the Motion project in the real estate development of residential projects in Guangzhou, we are responsible for two public and selling space museum design and packaging as a whole: a series of consultant landscape, vi visual identity, soft furnishings installed. Project location is Xiguan Old Town, the main target is the Old City neighborhood.


For this case, our design ideas: "traditional" is attached to the space rendering the spirit of place, space is a skeleton, "spirit" is the soul, and the whole series of spatial experience "clipping" - the quality of the modern life and modern technology combined with the results after.

We find a lot of information and old photos of Guangzhou, in the intention of those memories had faded or had disappeared in search of clues to the design, to extract information from a pile can learn from and use the elements and extracts from the West off the space in the old house colors and texture combinations: the old elm floor, imitating the old dark African teak cable off the West Bed traces of aging wood color; gray blue stone Bayrou alternative Lingnan style will make use of gray bricks, fuzzy comparison figurative elements of those routines and symbols; At the same time a large gray stone dotted white marble mosaic reproduction of the Ming and Qing armchair details. With new material deduce a traditional abstract memory, but the atmosphere and detail but with modern taste and quality of sales space.


On the functional organization, we do not wish to repeat past practices relating to strong sales, but to be able to trace dilute trading for customers with Douzhuan moving line, walk up and down two floors, fully experience the entire space and to park, visit , relaxed atmosphere to discuss the completion of the sale of natural behavior.

On spatial composition, the original long, narrow building site, huge structural columns of the array, so that the space is not high and dull "ritual" and can not reflect the kind envisaged in sales situations. Go to the ceremony, to the "divine" by cutting structure and composition to dissolve the body mass, we use stairs and elevators open two hollow patio, because of the huge pillars and all the vertical space presents a cross-section of a relation intertwined, rich space up and down the staggered integration, while upper and lower levels of manufacturing space or person "dialogue" could, through this combination of the original small space "zoom."


Sand table model is placed on the second floor against the inner region, so that customers experience an increase in passive moving lines to achieve fully experience the vision. Sofa deck, wet bar area, and self negotiations embrace the whole model area, and connect internal office and toilet. Channel near the stairs leading to the showroom.

Soft loading the atmosphere, we do not use a lot of antique furniture, but finding and traditional Chinese style in the United States have a common form and constitutes beauty. Earthy colors with a relatively close to the entire space a touch of style, not too much publicity decorated coincide only some marks on some Chinese space texture.

Lighting design, we deliberately reduced aisle space illuminance and hollow, avoid conventional light and spacious lighting sales center that way, dilute supermarkets feeling. Reducing the number of ceiling spotlights, only in the area need to be fully demonstrated improved illumination for intensive display lighting. So to avoid causing too much overhead lights excellent shadow reduction also deliberately to emphasize everywhere show signs of increased situational atmosphere experience. At the same time the space dim atmosphere closer to the nostalgic coal oil lamps and incandescent light bulbs effects. In most crowd gathered to discuss a number of places arranged wall lamp, with light levels to improve face recognition degree, and laterally wash light shadows caused by overhead lights. It should be emphasized with the background and decorative wall closely wall washer focus contour outline what other lighting planned targeted furnishings arranged in the corresponding regional furniture and plants inside.

Walk to the sales center among the flip side of the coffee table book about Guangzhou imprinted; or a rise of a humble glimpse of paintings; alcove dilapidated and charming color palette; there are a few pieces of text on green potted , old memories off the West, little by little quietly float.








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